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TIME: Almanac 1995
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TIME Almanac 1995.iso
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<text id=92TT1265>
<title>
June 08, 1992: From The Publisher
</title>
<history>
TIME--The Weekly Newsmagazine--1992
June 08, 1992 The Balkans
</history>
<article>
<source>Time Magazine</source>
<hdr>
FROM THE PUBLISHER, Page 20
</hdr><body>
<p> Every journalist dreams of working on the Big Story. Here at
TIME that means reporting or writing a cover story. By that
measure, veteran writers George Church and Ed Magnuson have had
enough dreams realized to last a lifetime -- even if they live
long enough to receive birthday greetings from Willard Scott.
For Church and Magnuson are the only men in the magazine's
history to have written more than 100 cover stories each.
</p>
<p> From the agony of the Vietnam War to the exhilarating fall
of the Berlin Wall, a scrapbook of their work could serve as a
comprehensive index to the most momentous events of the past
quarter-century. Says editor-in-chief Jason McManus: "Church and
Magnuson excel at the most demanding newsmagazine art: writing
fast news covers. Masses of information must be quickly
absorbed, mentally structured, and the relevant facts, anecdotes
and quotes smoothly mortised into place while writing on the
run."
</p>
<p> Church, 60, joined TIME in 1969 after spending 14 years at
the Wall Street Journal. He wrote his first cover, on the
inefficiency of American business, just one year later. Since
then, George has efficiently produced 104 more covers, hitting
the 100 mark last summer with an elegant analysis of the
disintegration of the Soviet Union. But his personal favorite
is the 1986 cover on the secret sale of arms to Iran. "That's
the one in which I was really challenged to the max," says
George. "I was writing while the files were coming in and then
rewriting to incorporate the new things the correspondents had
found out. I like that kind of pressure. It's kind of suicidal
really. But I love it."
</p>
<p> No one understands that better than Magnuson, whose first
cover was a crash effort on nuclear testing that ran in 1962.
He has specialized in late-breaking stories ever since. "There
is a real pleasure in putting them together under pressure," he
says, "where you just stay up all night and get the job done."
Ed has got 118 of them done, including 21 covers on Watergate,
four of them written in consecutive weeks in May 1973. This
summer Magnuson, 66, will retire after 32 years at the
magazine. Looking back over his distinguished career here, Ed
recalls handling our coverage of the My Lai massacre, the
Pentagon papers, the nuclear accident at Three Mile Island and
"a lot of plane crashes. I guess you could say I was a bad-news
guy." For us and our readers, though, it has always been good
news when he and Church handled the bad news.
</p>
<p> -- Elizabeth P. Valk
</p>
</body></article>
</text>